Close-up of a scowling face of an animated or stylized character with sharp features, wearing a pilot's cap and goggles, expressing anger.

Nutrition Research Made Simple

Welcome to Taذغiya

Pronounced: Tag-thi-ya

“تغذية” is Arabic for Nutrition.

Why Tagthiya Exists

Nutrition and Public health research are everywhere, in reports, campaigns, policies, etc. But it rarely feels like it’s for the people it affects most. It’s stuck in PDFs, full of passive voice.

Stick figure standing at a crossroads with two staircases, looking thoughtful.

Meanwhile, the everyday food environment keeps shifting:

  • Big Food companies fund research, with conditions attached

  • Cartoon mascots teach kids what breakfast should look like, not parents

  • Junk food ads target children more aggressively than ever

  • And in places meant to support health (schools, hospitals, grocery stores), we rarely stop to ask, “Why is this here?

Tagthiya was born out of that frustration. It exists to help people notice.

Tagthiya isn’t about tips, trends, or telling you what to eat. It’s about helping you see why things are the way they are, and who benefits when they stay that way.

Because once you see how the food environment is designed,

you can’t unsee it.

What You’ll Find

Illustration of a revolving door labeled "Revolving Door Between the Government and Food Industry," with a stick figure labeled "Policymakers" kicking a locked door, saying, "Why am I stuck with a door that has a lock!!"

  • Ever thought what Little Red Riding Hood might say about processed food? Tagthiya rewrites classic tales or popular myths to shed light on nutrition topics. Storytelling is powerful; research shows people connect with messages told as relatable stories​. Each post carries a lesson from the food world, making hard ideas easy to remember.

  • A tiny stick figure often pops up at the margins of the posts. I use stick figures to say what a lot of us are thinking: “Wait... why is this normal?”
    They’re sarcastic. They’re curious. They’re you.
    They turn data into dialogue without being overwhelming.

  • In this series, I step outside and snap photos of everyday food scenes. Sometimes the most telling stories are the ones we walk past.

    The “I See” section captures these everyday scenes with a photo, a thought, and a reminder that our food environment is never neutral.

Blog Posts

Whether it’s a misleading food label, a health policy with strings attached, or an ad campaign that targets children, Tagthiya turns that moment into a story, something you’ll understand, and/or maybe laugh at.

Monopoly-style board labeled "Food Monopolies," featuring logos of major food corporations like PepsiCo, Coca-Cola, Kellogg's, Nestle, and Unilever within the central space. The board resembles a Monopoly game layout with properties around the edges, and a stick figure character at the bottom saying, "Welcome to the Food-opoly edition!"
Illustration of a chessboard with a black king standing and a yellow king tipped over, symbolizing checkmate. Below, a cartoon of a person and a robot at a small table playing chess. Text: 'Checkmate' and a commentary on product placement in a market.
Illustration of a woman holding a baby with the text 'Nanny-ing Citizens' above. A stick figure in the corner says, 'No, thanks. I can make my own choices.'"

Thank you for stopping by this corner of the internet. Go ahead and explore the posts (I recommend starting with one that catches your eye first).

Welcome to Tagthiya!